At AdvantageX, we cut through the noise to help small businesses do better business. Led by Gavin Woolford, CPA, we bring over 35 years of hands-on experience across government, corporate, and public practice.

With 20+ years in large organisations and government—specialising in financial systems and strategy—and 15+ years advising small businesses, we understand the challenges from both sides of the desk. Our advice is practical, results-oriented, and grounded in real business experience.

We don’t lock you into programs or sell fluff. Instead, we offer straightforward, expert consulting and systems support to help you clean up your books, get your time back, and make confident decisions. Whether it’s setting up Xero, troubleshooting the mess, or refining your strategy—we’re in your corner when and how you need us.

Qualifications:

  • Bachelor of Business Information Systems

  • Graduate Diploma in Business (Accountancy)

  • Certified Practising Accountant (CPA)